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National Repository of Grey Literature

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Analýza vybraných marketingových aktivit retailového řetězce Interspar Čejková, Klára ; Bursíková, Marcela (advisor) ; Bučan, Pavel (referee) Práce hodnotní marketingové aktivity, zejména marketingové komunikační aktivity retailového řetězce Interspar. Detailněji hodnotí marketingovou komunikaci řetězce podle letákové akce. Soustřeďuje se na fakt, zda marektingové aktivity jsou pro podnik přínosné a zda ovlivňují výsledky hospodaření, vývoj řetězce na trhu a ohled je brán i na počet zákazníků. Detailed record

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